Exactly one year ago today, I discussed about advertising, and I made some of my own created ads myself. Lemme just say, what I said was sorta dated. I still have not made a proper time for me to make an animated film yet but I have showed you some of my animations before done on Digicel and Brush Ninja.
Advertising nowadays consists of nothing but actual consumption, using the bare minimum of footage they have to promote films on a streaming service, and of course for the worst, A.I. Sure, there might be some moments of creativity and effort like, okay I do kinda like the Emu and Doug commercials from Liberty Mutual Insurance, and honestly I do enjoy those ducks in the Dawn commercials as well. I think it all comes down to the actual product and not the entertainment, which I do understand but man is it getting more bland and sometimes quite annoying.
I'm mixed on advertising because it expects us to BUY BUY BUY!!! And it's the "perfect" way to appeal to viewers of the product. I mean you look online for pizza, you can tell it's extremely appealing and appetizing, it's perfectly stable and clean, expertly flawless until you actually see it in person and looks nothing like it. It's exactly like magazines, they capture the celebrity and personalize different effects to make them prettier. It's been a trick for decades.
Even bigger corporations aren't even trying anymore. Like Coca-Cola and McDonald's for example. They've been timeless for ages. They're advertising campaign has nothing but been remarkable, so why use this artifical nonsense? I don't get it. It's hard not to complain a little. But I really don't get it.
Heck, anything made by real people whether hand-crafted or used digitally is better than those ads because people don't care about them and we shouldn't. It's disrespectful though but nothing to feel concerned about. We still have true artists and teams out there.
There's 2 commercials I enjoyed experiencing. It was...
Intermarché - Unloved
and Disney's Best Christmas Ever.
Both of these have a sense of heartwarming and simple relatable stories. They aren't AI generated, they were made with heart, and yeah I did take that from AI creators but I'm serious this is how you make an advertisement. Sure, they aren't 15-30 seconds long but they don't need to be. They don't go for a random joke, they can relate and feel emotion to the viewer.
A.I is just an excuse to pump out something faster, seemingly to make the commercials feel more lively or immense which is entirely false, it makes it more lazier and cheap which is mainly the problem with most corporations who use these tools. They like to keep their money meaning they don't have the useful talent and artistic ability they have to make the ads work. They only used a prompt, with some slight variations. I remember liking seeing people in commercials, but that sadly changed and now they can't hire even a single guy to narrated what's being said.
I heard a rumor that someone said that only big companies use A.I, but to be honest, I bet it's smaller ones too. That's why I like indie entertainment nowadays. I appreciate more of the unlimited approaches, and they seem to have more inspiration.
I always wanted to make a small commercial using my inspirations.
I made storyboards for my Meow Mix ad last year since I see those all the time when my mom and I are shopping. I used concepts like the good angel and bad devil trope used in cartoons and some appropriate funny humor.
A year later, I finally made concepts of advertising something. My favorite advertisements aren't exactly promoting a product except for that one M&Ms christmas ad, I love that commercial, but once I saw Snow Bear, and other modern animated films, they were used for advertising organizations. Maybe I should do that myself. My dream job would support people through educating and advocating. It would be like therapy but share some virtues and give them an opportunity to learn about the good things in life.
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